In 2011, Tend Coffee started roasting certified organic coffee on Long Island, NY. The very meaning of Tend (v) is to look after, to care for. There are so many steps in the growing, harvesting and handling of great coffee. Our name conveys our commitment to doing our part with some of the rarest coffee on the planet; Certified Organic 100% Arabica Specialty Coffee. The FAO division of the United Nations stated: "Organic coffee is estimated to account for about 3 percent of the North American coffee market in volume...". That includes all coffee not just the prized Arabica varietals that we use. If you take that into account it would be more like 2% of all coffee produced.