At LPL Risk Management  we dedicate ourselves to being insurance and financial market place specialists.  We provide our consumers with viable options to save money on their personal and commercial insurance while offering "old fashion" service using state of the art technology for speed and reliability.  We offer the truth in financial planning and because we work for you the consumer, NOT the insurance company or financial institution, we don't need to push you into a product line or a particular company.   

LPL Risk Management  was founded as Paul Liotta Inc. back in 1971.  Paul Liotta Sr. was tired of being restricted as a "captured" Nationwide agent and decided it was time he worked for YOU the consumer NOT the company.  Now, as LPL Risk Mgt. we represent over 50 Insurance companies and have the ability to move your insurance policies from company to company as necessary.  We are proud members of the Independent Insurance Agents Association of New York.  Times change fast and so do insurance companies.  What might be the best product for you today will probably be overpriced and not cover you properly tomorrow.  It's our goal to provide all of our clients with the most up to date insurance products available. Our life long customers are a testament to our ongoing dedication of acquiring the best current prices and offering continued reliable service by licensed professionals.